Big Data technology is a strong competitor for existing cloud technology. Jeff Vance of Network World highlights startups with potential in the evolving Big Data market. According to the research firm International Data Corporation, the Big Data sector will grow to over $32 billion by 2017, six times the growth rate of the overall IT and communication technology market.
- Sumo Logic applies machine learning to data center operations to expose future business disruptions and vulnerabilities. The company uses pattern-recognition technology to quickly identify the causes of potential security breaches. The company was founded by Vance Loiselle, formerly VP of Global Services at BMC.
- Ayasdi applies Big Data in the search for disease treatments, alternative energy sources, and to address terrorism and fraud. Gurjeet Singh, a Stanford research scientist, founded the company in 2008. The company has raised over $43 million in venture capital and received $1.2 million in grants. Ayasdi looks at the “shape” of data to avoid the iterative, query-based approach of SQL.
- Feedzai’s domain is fraud prevention using real-time, machine-based learning. California-based Nuno Sebastião, founder, previously led the European Space Agency’s satellite simulation infrastructure. Feedzai raised $4.3 million from international investors in 2012. The company incorporates artificial intelligence and predictive models to analyze consumer behavior. Company claims include fraud detection up to 10 days earlier than other methods and the identification of 60 percent more fraudulent transactions.
- Cloudphysics is headquartered in California and led by John Blumenthal. In 2011, the company raised $12.5 million in venture capital. The company combines Big Data analytics with data center simulation to enable better management of cloud platforms.
- Bloomreach is run by Raj De Datta. The company provides Big Data marketing applications. A total of $41 million has been raised in venture capital. The company enables small companies to compete with giants such as Amazon and Walmart. Big Data analysis and web intelligence can be leveraged to reach customer and predict buying behaviors.
- Altiscale provides Hadoop-as-a-Service (HaaS). Raymie Stata, previously CTO of Yahoo, is trying to reduce the technology’s complexity. Hard to find specialists set-up Hadoop systems that are cloud-based and easily modified. Altiscale is backed by $12 million in venture capital.
Othercompanies to watch include Pursway, which uses big data analytics and proprietary algorithms to analyze social networks. PlaceIQ uses locations that a consumer visits to analyze online shopping behaviors of smartphone and tablet users. MemSQL provides in-memory Big Data database technology. Couchbaseprovides NoSQL database technology. Although Hadoop and NoSQL are popular Big Data database platforms, SQL is still favored by some organizations. For more details of these companies visit IT World.
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